Podcast Consulting - Everyone Loves Guitar

Attention, Business Owners & Corporate Marketing Personnel:
Want to use a podcast to generate fresh, new leads… position yourself stronger in your marketplace, and have customers and clients come to you, instead of you having to chase them down?

Craig Garber If you want to start a podcast and use it to create marketing leverage for your business, then this is the most exciting and important message you will ever read.

And here’s why: I’m Craig Garber, host of the Everyone Loves Guitar Podcast. I started this show August of 2017, and as of September 2019, we’ve had over a half-million downloads… grown 3 social media channels (FB, IG, YT)… and have over 75,000 listens each month. All this, in a relatively tight niche.

If you are looking to start a podcast of your own

What you may not know about me is that since March of 2000, I’ve been running a very busy marketing consulting firm. I’ve helped over 300 clients in 110 different industries all over the world… sell millions of dollars worth of goods and services. I’ve sold everything from $20 dollar books… to a variety of e-commerce retail businesses…. high-end consulting services… to $1,000 marketing programs… to $5,000 seminar seats… and everything in between.

During this time, I also authored “How To Make Maximum Money With Minimum Customers,” which you can find on amazon.com

And for 10 years, I wrote and published an offline paid for hard-copy, monthly subscription-based newsletter, called Seductive Selling. The newsletter discussed (with live examples included) marketing and selling strategies, and how to write ad copy that sells. We had subscribers in 30 countries, all over the world.

And fortunately, when you’re good at marketing, other opportunities seem to come up. Here are some of the “side hustles” I’ve had, over the years:

e-commerce company, selling various types of Supplements online…
Companies which provided marketing and consulting services specifically to these niche markets: Mortgage brokers… and another providing same to Real Estate investors who do short sales…
Wholesaling single family homes, flipping mobile homes and raw land. This was really interesting for me, especially since growing up in New York City, I never even saw a mobile home until I was in my mid-30’s…
e-commerce anti-aging Skincare…
And, of course… this Podcast…

I also have a ton of experience selling high priced consulting services. Things like:

Legal services…
Insurance (property & casualty, life insurance, disability insurance, LTC insurance)…
Accounting & financial planning services…
Marketing consulting… real estate consulting… dental consulting services… mortgage / loan services…
Animal communicator services (And yes, I’m dead serious)…
Dating services… tutoring… weight loss services… custom wine making…
Chiropractic… debt relief… home restoration… drug & alcohol rehab, and loads of others…

And here are the kind of results I’ve achieved:

A financial services professional in the midwest increased his leads by 51%. Because he was now also dealing with more qualified leads, his net cash-flow went up by 60%. And his lead acquisition costs also dropped by 21%.
This meant he could now spend the same amount of money on advertising as before… get 25% more clients and have 60% more cash in his pockets. So, more clients, more revenue, and much greater cash-flow than before – with a lot less stress and work involved.…
An affiliate campaign I wrote, delivered these results for two separate affiliates: A 30.96% click through rate on one campaign, with 100% (yes, 100%) of these people ordering. We didn’t do as well with the second promotion, but still… nothing to feel badly about, with a 44.68% click through rate, and 88.88% of these folks ordering…
I wrote a solo email drop to a cold list of medical professionals, and it got a 15.43% open rate, and a click-through rate of 21.4%…
A webinar registration landing page I put together for a client in the boutique high-end service business had a 54% conversion rate. This means 54% of the people who landed on the page, also registered for the webinar. The webinar host was pitching an in-person workshop, which he more than sold out (using a sales letter I wrote). As a result, he had to book a larger hotel room. But as you can imagine… this is a great problem for you to have!…
And only 7 days after an information product launch I put together, 37.73% of the people who clicked through, ordered…
An e-commerce company I worked with in the supplement space: For Diet pill sales, our average sale was $286. For Krill Oil, our average sale was $330. At the time, both of these numbers were roughly 50% higher than the industry average sale. On top of that, 35% of all orders purchased at least 1 upsell order. And by the way, all these leads were generated from a “cold list.” Meaning, they had no relationship with us before. They were simply responding to a cold ad they saw, online. How can this be? Simply because… when you understand how to structure an offer… how to develop a sales funnel that works… and how to push your customer’s emotional buy-buttons… things often work out that way.

Plus, Other Winning Promotions, Like These:

A direct mail piece I created for a client in the service industry, generated a 47.1% lead generation response on the first mailing. Yes, that means 47.1% of all the people who received this mailer, raised their hands and responded “Yes” to it. In fact, the client couldn’t mail out a second or third mailer because he already exceeded the allotted number of tele-seminar participants allowed on his call, from this first mailer.I then coached him on how to structure his presentation and how to do the sales pitch and the “close” on his call. He went on to sell $151,000 worth of information products on this call. And by the way, this was the FIRST tele-seminar he’d ever hosted or tried selling on…
An email sequence I created recently went out to a small email list of only 95 dentists. Within the first 4 days, 4 workshop sales were already made – 3 at $2,597, and 1 at $3,597 – $11,388 total…
And then there’s this campaign: One of my side hustles is investing in real estate – specifically wholesaling properties. A lead generation mailer I wrote in this space got a 32.85% response rate within the first 3 weeks. This means nearly 1/3rd of all the prospects who received this postcard, picked up their phone and reacted to it…

Now imagine the kind of impact these things would have on your business:

Increasing the number of qualified leads you’re consistently getting, by over 50%…
Net cash-flow up, significantly…
Advertising costs down…
Exorbitant click-through rates to customers or clients actually “buying stuff”…
Huge lead generation conversion rates, with leads flowing into a pre-designed, and very deliberate sales funnel (which you can automate)…
Routinely doing successful launches…
Charging significantly higher prices than your competitors, and having your customers and clients loving you for what you do for them – not bitching about how much you charge…
Customers buying multiple products at once…

And listen, most business owners don’t “need” to achieve numbers like this. The truth is, if you were able to increase your numbers by even one-tenth of these results… it would still probably have a significant impact on your net cash-flow, right?

You bet! And because you’re a listener of this podcast… you may now be qualified to have a one-on-one…

Free Marketing Strategy Session Call With Me:

If you can answer “Yes” to any of these 3 questions, then this Strategy Session will seriously change your business and your cash-flow… and therefore your life:

1. Have you done “OK” for yourself… but realize you haven’t even come close to maximizing your full potential? And is this starting to bother you more and more, as time goes on?

2. Would you like to start charging a lot more for your goods and services — and only have to deal with those customers or clients who are willing and excited about paying you what you’re really worth? And…

3. Have you ever thought to yourself, “Gosh, if I could ever figure out how to attract more qualified leads, simply by differentiating myself from the competition… I’d be making a small fortune right now!”

If you answered “Yes,” to any one of these questions… then this free Strategy Session is for you. And don’t worry – this isn’t some kind of a disguised, cheesy sales pitch.

Yes, Craig… I Need Help!

Look, you’ll be amazed how a few simple tweaks can dramatically change your business. And this improvement, along with the increase in net cash-flow that results… is what allows you to retire comfortably, put your kids through college, and take those much-needed vacations whenever you want to get away — without having to worry about, “Can we really afford this now?”

So book your Marketing Strategy Session with me, right now. On this call, we’ll discuss what’s working in your business… specific sales and marketing problems you’re struggling with… And I’ll identify specific strategies you can use, to overcome these problems, and increase your cash-flow.

Either way, thank you for taking the time to read this. I wish you good health and continued success, always.

Best wishes,